COORDINATION D’ENVERGURE is pleased to announce the launch of its first TV advertizing campaign in France and the start of a one-month partnership with BFM Business (France’s first business news channel), featuring in Good Morning Business “La Matinale de l’Économie”.
COORDINATION D’ENVERGURE managed and supervized this tailor-made production, from conception to realization. The filming took place at a European airport with a French-Belgian team and partners that were carefully selected.
In this commercial, “Meet Jean-Pierre M, a 54-year-old CEO of Novawing, a company specializing in biofuels. He is traveling to Milan for an important business meeting. His company creates innovative fuels for air transport, produced from reprocessed Breton seaweed. These new forms of energy help reduce the carbon footprint of each short and medium-haul flight. His company is experiencing rapid growth, and Jean-Pierre is looking to finance new projects. He then “accidentally” crosses paths with Corinne Jaillais, who, without him realizing, is already making the journey easier for him.